GUESS is often identified with contemporary European premium style making the GUESS?, Inc. one of the most widely recognizable fashion brands. The GUESS brand historic logo is easily recognisable with its red inverted triangle containing the word GUESS written in capital letters. The GUESS brand was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European upbringing, the Marciano’s put their unique touch on the apparel industry, redefining denim. GUESS is defined by the brand’s immense attention to detail and a European passion for cut and fit.
GUESS sunglasses are classic, yet stylish for both men and women with GUESS monogrammed in coloured metal, or a motif that enclose the iconic "G" repeated to enforce the brand’s identity across the sunglasses leg. GUESS eyewear features a range of styles with animal-prints, bold patterns, colour blocking and metal detailing. Some styles are also built with a material called TR90, a biologically compatible composition of nylon and carbon fibre that possesses lightweight, flexible and resistant qualities to ensure greater comfort and strength.